Production Practises and Film Budgets

How do the institutions budget effect the production practises they use to make a film appeal to the target audience?

The budget that the institution is given effects the production practises in drastic ways. Having a big huge budget and huge actors in a film will obviously help it become bigger and give it a bigger bulls eye. When you don't have a big budget then you have more of a challenge to make the bulls eye as big as you possibly can. Working title generally have a bigger budget than what Warp films have. 'Dead Man's shoes' had a budget of £723,000. The audience for this film is mostly men, and when watching it, you can tell that the production team had this target audience in mind. This means that again, they have a bigger bulls eyes because they only have one lot of people to appeal for. They appeal to this audience by trying to get the audience watching it, to relate to it. They do this by having Home video's at the start of the film. This helps the audience relate to the people on screen straight away, because everyone has home video's from the past, so everyone who watches it can relate to it. It is like looking back on memories, which again, everyone can relate to. Also, the setting must appeal to the audience, because most of it is all outside, so it is clearly real. This gives it a sense of realism. They also do this by using just room lighting, because this is very realistic and not un natural. With this film as well, there is also some improvisation going on. Shane Meadows said it an interview that he likes to have a strong relationship with his actors, and lets them do the script how they like, which does give a sense of improvisation. This lets the audience feel more related to the film because it is not scripted. It is coming straight out. They also use simple effects on screen which also gives it a sense of realism. It also shows a contrast between the real world and what is happening the film. It gives the audience a chance to escape, this is escapism. The audience escapes their world, to watch some one Else's, when actually, they are not that different.
The budget for "This is England" was £1,500,000. This is a larger budget than Dead man's shows, but no where near as large as Hot Fuzz. The target audience for This is England is a lot wider. This is because it can also appeal to women. This is because it is more lighthearted and also has a very like able main character. This allows women to enjoy it more. Again, it also has clips of real life at the start, so the audience can relate to the film straight away. It also has political views in the film so anyone interested in that side of the life would be interested in this film. The mise en scene is all to do with the 1980's. This give's it a much more relastic look to the film. It is also filmed on a prefabricated set. This also helps bring the film to life because it is on a set that is already there.
The budget for "Hot Fuzz" was £8,000,000. This is the largest film budget and the only film out of all 3 which is a working title film. Dead man's shoes and This is England, are both Warp Films. You can tell this film has a bigger budget because they can afford established comedic actors. From doing this they are having big named actors in their films, and also, it puts across that it is a comedy because it has actors in which usually do comedy films. It has been created by the same production team as Shaun of the Dead, with the same actors in. This helps create a loyalty base, so anyone who enjoyed Shaun of the Dead will want to see this film as well. Also, because of the way the film has been edited, it gives a sence of it being quite un naturalistic and realistic. It is like a fake version of real life. This allows us to be able to laugh at it. Even though it is real to some extent, for example, it deals with contemporay issues like drink driving and under age drinking, but they do it in a comical way. At the start of the film we also see some british land marks. This will appeal to the british public as it reminds them off home.
My conclusion to this is that, having a big budget would be great, but it is not necisarilly the only way to get a big bullseye. Dead man's shoes was a big film, and only had a small budget, yet Hot Fuzz was also a big film, with a big budget.