This is an advert which shows evidence of the male gaze.
This backs up what Mulvey's theory is, because here, Kylie, the model is being watched by the men's view. It is compeltely for the men. This might appeeal so they can buy the underwear for their partner's. It could appeal to women also, it might show them that if they wear this underwear, then they can look like kylie.
Here, is a Calvin Klein advert which does the same.
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